Maybelline Fit Me Matte & Poreless Foundation, Truffle

The Compact by Design initiative focuses on sustainability, where small changes in product size and weight lead to lower carbon emissions. We created this program to identify products that, while may not always appear visually different, feature a more efficient design. By removing excess air and water, these products require less packaging, making them more efficient to ship. At scale, these minor differences in product size and weight can result in significant reductions in carbon emissions.

There are several ways products can qualify for the Compact by Design certification. One example is a matte-finish foundation that is ultra-lightweight and absorbs oil, creating a pore-less, matte look. This unique formula goes beyond simply matching the user's skin tone; it is also designed to complement the texture of normal to oily skin types.

Another qualifying product is a mattifying foundation that does not clog pores and is oil-free. This foundation provides a natural, seamless fit, thanks to its specialized formulation. The reduced size and weight of such products contribute to the overall sustainability goals of the Compact by Design program.

By implementing these design optimizations, manufacturers can make their products more compact and efficient, leading to substantial environmental benefits. The removal of excess packaging materials not only reduces the carbon footprint of transportation, but also minimizes waste throughout the product's lifecycle.

The Compact by Design initiative encourages companies to re-evaluate their product designs and explore ways to make them more sustainable. This approach aligns with the growing consumer demand for eco-friendly products and the increasing awareness of the environmental impact of consumer goods.

Ultimately, the Compact by Design program showcases how small, thoughtful changes in product design can have a significant positive impact on the environment. By focusing on sustainability and efficiency, we can work towards a future with lower carbon emissions and a healthier planet for all.

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